Art DirectionLayout

Layout

Each graphic has a strong typography hierarchy and strong grid structure. These layouts evoke a sense of mid-century industrial reports and posters.

Print editorial layout — 'A nation of terawatts'

Job posting layout with indent-based grid pacing

Dark editorial layout with turbine-shaped indent

Print editorial layout: Web forward layouts should feel cleaner than print. Keep the same 70s-inspired grid and editorial structure, but remove the paper texture so everything stays clear on screen.
Job posting layout: Use indents to create pacing and modular rhythm without adding more graphics. Keep it restrained and grid-aligned to feel deliberate and editorial.
Dark turbine layout: Indents can be expanded to form a unique shape that follows the outline of the turbine image.